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Welcome to the Aida & Felic family!
Dear Partner,
Welcome to the Aida & Felic Affiliate Family — we’re so happy to have you here!
Every Aida & Felic piece is designed to celebrate confidence, femininity, and timeless grace. As one of our valued partners, you play a vital role in sharing this story with women around the world.
This kit provides everything you need – from logo guidelines to creative inspiration – to help you showcase our brand authentically and beautifully.
Thank you for bringing your voice, creativity, and passion to our journey. Together, we’ll make “Effortlessly Chic” more than a phrase – we’ll make it a lifestyle.
With love,
The Aida & Felic Team
About AIDA & FELIC
Our Essence：
Born from a belief that elegance should be effortless, Aida & Felic embodies modern femininity through refined jewellery crafted for life’s most meaningful moments. Each design blends timeless artistry with contemporary ease, empowering women to shine with confidence, grace, and individuality.
Brand Values:
✨ Meaningful Craftsmanship – Every detail is purposeful.
🌿 Conscious Luxury – Sustainable materials and ethical sourcing matter.
💫 Confidence & Connection – Jewellery that empowers and connects women everywhere.
Tagline:
Effortlessly Chic. Endlessly Elegant.
Brand Values:
• Meaningful Craftsmanship – Every detail is purposeful.
• Conscious Luxury – Sustainable materials and ethical sourcing matter.
• Confidence & Connection – Jewellery that empowers and connects women everywhere.
Brand Visual & Style Guidelines
Logo Usage:
• Use the A&F Monogram or full “Aida & Felic” logo in the official brand colours only.
• Maintain clear space around the logo — minimum width of the “A” on all sides.
• Do not distort, recolour, or overlay text or imagery onto the logo.
Colour Palette:
Typography:
• Headings: Playfair Display / Cormorant Garamond
• Body Text: Lora / EB Garamond
• Tone: Elegant, warm, confident
Imagery Style:
• Soft lighting, pastel tones, clean backgrounds
• Focus on texture, light reflection, and emotion
• Lifestyle shots showing natural elegance and confidence
• Avoid harsh contrasts or overly busy compositions
Affiliate Commission & Rewards
Commission: 25% of every eligible sale you refer (full price items)
Cookie Duration: 30 days
Payment Schedule: Monthly, within 30 days of completed sales.
Payment Method: PayPal or bank transfer.
Exclusive Perks:
• Early access to new collections
• Personal discount code for friends & followers
• Feature opportunities on our website and social media
Affiliate Best Practices
✅ Be authentic – Share personal stories or styling moments with Aida & Felic pieces.
✅ Be visual – High-quality photos or reels showing how you style the jewellery.
✅ Be consistent – Use your affiliate link or personal code on all posts, bios, and stories.
✅ Be elegant – Tone should match our brand — sophisticated, inspiring, warm.
🚫 Avoid discount spam, false claims, or reselling.
🚫 No brand bidding or paid ads using “Aida & Felic.”
🚫 Do not alter product names, logos, or pricing.
Suggested Hashtags:
#Aida&Felic #AidaAndFelic #EffortlesslyChic # EndlesslyElegant # AidaFelicStyle #JewelleryWithSoul#NaturalPearl
Example Captions：
1️⃣ “Grace meets modern glamour — my everyday sparkle from Aida & Felic 💎 #EffortlesslyChic”
2️⃣ “Timeless. Elegant. Me. Discovering my new favourites from @aidafelic — pieces that whisper sophistication.”
3️⃣ “Confidence, crafted in S925 Silver and Natural Pearl — jewellery that tells my story. #Aida&Felic”
Content Resources
Once approved, you’ll have the access to:
• Product photo library
• Pre-sized banners for Instagram & Pinterest
• Brand videos and collection lookbooks
If you ever need new creative assets, simply email marketing@aidafelic.com — our team will be delighted to assist.
Final Note
You are now part of something meaningful — a global circle of women who believe that true elegance lies in authenticity.
Together, we’ll continue to make the world a little more radiant, one piece at a time!