About - Aidafelic

ABOUT THE BRAND

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand combining the chicness of Monaco and South of France lifestyle.

APM is a lot of chic, a lot of fashion and a lot of smile, these three values are our driving force and shape our unique identity.

APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury.

APM is fashion. Inspired by its own history, street style, art, the current lifestyle and fashion trends.

APM is smile from the South of France lifestyle represented by a positive attitude, a sense of welcoming, simplicity and kindness.

Chic is our DNA, Fashion our industry and Smile our signature.

Since 1982, we apply these three values in all our actions, creation, production, communication, distribution, relationship with our clients and our teams.

APM HISTORY

1982

Creation of APM Company specialized in creation of gold, diamond, precious stones and jewelry APM supplies key French jewelry brands.

1992

APM established its first production site in China.

2012

Launched Own Brand as APM Monaco on fashion silver jewelry. After 30 years of developing and mastering the handcrafting of quality gold and diamond jewelry.

2013

Creation of APM Company specialized in creation of gold, diamond, precious stones and jewelry APM supplies key French jewelry brands.

2016

APM established its first production site in China.

2020

Launched Own Brand as APM Monaco on fashion silver jewelry. After 30 years of developing and mastering the handcrafting of quality gold and diamond jewelry.

BOUTIQUES

APM boutiques are located in high-end shopping malls and luxury fashion districts

BOUTIQUES

CONCEPT

One of a kind in-store customer experience designed around the five senses and use of iconic elements to echo the Monegasque spirit and South of France lifestyle.